A conversation with Wei Pai CEO Chen Siying: When the giant wheel turns

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華商韜略 Jun 9, 2023 18:19 · 24.6k Views

Do you think Wei Pai can win back the first camp of new energy luxury SUVs?

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Transcript

00:00 The 2023 Weipai brand is undoubtedly one of the biggest and most successful dark horses in the new energy market
00:06 After the comprehensive transformation of high-end smart new energy sources, it was a huge success regardless of price
00:10 Did Wei Pai's success rebound from bottom to bottom or did it accumulate weak growth
00:14 What other secret weapons are next
00:16 Taking advantage of the launch of Weipai's new mocha, today Huashang Taolue takes everyone to explore the undercard and reality of Wei Brand CEO Chen Siying
00:31 Said that today's victory was probably doomed three years ago
00:33 So why is it said that each leader has been good for three or five years
00:35 If you made a mistake three years ago, you probably won't be able to catch up with this round
00:39 But your next outlet doesn't mean you can't catch up with the right trend, but often it's not necessarily whether you can hold on to the next cusp
00:46 A capacity of this scale, of a systematization capacity like the Great Wall
00:50 It may be that its durability and reliability may withstand some blows
00:58 They fought as soon as they arrived. The first battle was the Battle of Nanshan
01:01 Soon a very special company dared to fight tough battles, dare to fight hard
01:05 Uh, I want to win the war
01:07 This kind of awareness is clearly expressed in this company
01:15 I think competition is, um, unquestionably always existed, just like the pressure you asked me
01:21 But in the midst of competition
01:23 I think we still have to stick to it. If you're like Great Wall Motor, I think you should stick to your own car building heritage
01:28 Give customers the best cars
01:30 Therefore, Mr. Wei often said that he put everything he wanted to say to the user in the car
01:40 I think the price war is strong this year, so we insist on value marketing
01:44 Never fight a price war
01:45 Yes, the price was put in place in one step. The price war is a short-term act
01:48 We still need to be long-term and why
01:51 After all, after so many years of development, we still stick to ours, uh
01:54 High-end, this kind of brand image, mid-range and high-end
01:57 Bringing customers a great brand experience
02:04 The new force may be that the speedboats think are particularly worth learning from
02:07 Well, if you compare a company like Great Wall to a giant wheel, but once the giant wheel turns its head
02:13 Its potential energy will be faster
02:16 So I think I'd rather talk about the WEY brand as a new strength
02:21 Not a new force