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Apple's head shows 25,000, what do they want to do if they refuse to take the sidelines of the metaverse?

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鋅財經 Jun 12, 2023 18:08 · 6654 Views
Not long ago, Apple finally released its first MR glasses, AppleVision Pro, as a revolutionary product eagerly anticipated on AR/VR tracks.” Cook defined it as the era of spatial computing and refused to associate it with the metaverse. Can Apple VR, which is very expensive, bring new stories to virtual reality?

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Transcript
  • 00:00 When Jobs released the first iPhone in 2007, it claimed that a revolutionary product would appear every once in a while
  • 00:06 However, Apple, which has always been a rule-maker, hasn't released a new product type for almost ten years after 2014
  • 00:13 Apple in the Cook era has gone from being an aggressive adventurer to a careful watchman
  • 00:18 eventually
  • 00:19 At this year's WWDC conference, Apple Vision Pro was officially unveiled
  • 00:23 Cook is excited to announce that Apple Vision Pro will lead us into the era of spatial computing
  • 00:28 Not less important than iPhone and Mac
  • 00:32 As the first generation spatial computing platform in Cook's mouth, finger operation evolved into voice and eye tracking
  • 00:39 Users only need to pass the note
  • 00:40 Release to browse the app icon to move your eyes or issue voice commands
  • 00:44 You can bring the application you want in front of you, just like it actually appears in the real world
  • 00:50 The concept of a display screen is being removed, and there are no restrictions on display boundaries
  • 00:54 The space in front of the human eye is a space that can be manipulated
  • 00:58 This series of fantastic operations made the audience truly aware of the possibility of future forms appearing
  • 01:03 But I have to say, this is too metaverse-like
  • 01:06 Use only your hands and voice to control WeChat in a borderless and more immersive way to experience movies, TV shows, and games
  • 01:13 What about Pro
  • 01:13 Isn't this just the metaverse experience depicted by the outside world?
  • 01:17 In the two years that the metaverse made crazy dreams, a large number of derivative products have exploded
  • 01:22 For example, NFTs, ah, virtual people, ah, web 3, but the real thing is an operation between virtual and reality
  • 01:28 It is always covered by a layer of mystery. Users can only imagine the existence of the metaverse in virtual videos drawn by CG one by one
  • 01:35 What about VR AR devices
  • 01:37 As the gateway to the metaverse, it has also gone from being hot to declining
  • 01:41 In 2022, global shipments were only 8.8 million units, down 20.9%, and Meta lost a lot
  • 01:47 The stock price directly fell by 2/3. Zuckerberg was forced to admit that he made a mistake in his decision
  • 01:52 Meta's core business has now been adjusted from the metaverse to a big AI model
  • 01:56 Apple and MSI Pro have always been regarded as the last lifesaver on the AI VR circuit
  • 02:03 Most practitioners believe it will reignite the metaverse in terms of technology routes, content ecology and user experience
  • 02:10 But Apple doesn't think so, even though it's a very similar metaverse
  • 02:13 But Cook has always believed that the metaverse is a false concept, and
  • 02:18 Cook also described the commercial space behind MSI Pro as an era of spatial computing
  • 02:22 To completely dissociate ourselves from the metaverse
  • 02:26 Although Cook doesn't admit it, the MSI Pro does seem like the original idea of the metaverse
  • 02:30 A new product that seamlessly blends the real world with the electronic world
  • 02:34 Also, the advent of MSI Pro has revitalized VR AR tracks that have been dormant for a long time
  • 02:39 Meta, which has had no new products in nearly a year, announced the release of its first consumer-grade Mr headset before Apple
  • 02:45 I believe that in the near future, Mr. Headphones will be the first product developed by equipment vendors
  • 02:50 But what about now
  • 02:51 It's not the MSI Pro that's the right stage
  • 02:53 In the midst of the chat GPT AI big model boom
  • 02:56 It's not realistic to rely on Apple alone to save the world, let alone Apple has always refused to be associated with the metaverse concept
  • 03:02 Whether it's the metaverse or the age of spatial computing, the new story of virtual reality needs more footnotes
  • 03:08 Only then can we avoid being reduced to the Don Quixote of the old days
  • 03:11 I am Pan Yuefei. Follow me and look at the world from a commercial perspective